Erik is the founder and CEO of TAG. He is passionate about leveraging technology to empower, connect, and enhance the lives of people everywhere. He previously co-founded the advertising agency, Saffron Project and the LA-based production studio, McNulty Nielsen. He is an internationally recognized game creator, having won a Global Game of the Year nomination for his board game LINQ. Erik recently led Marketing Strategy at Southwest Airlines and has spent 20+ years advising numerous Fortune 500 companies including Microsoft, Verizon, P&G, Nike, MasterCard, MSN, The Oprah Winfrey Network, XBOX, Yahoo, and eBay. Erik is a lifelong tech enthusiast, having started his career at Accenture as a software developer. He and his wife Kellie reside in Dallas, Texas where they try their best to keep up with their twin children, Foster and Ellington.