A Marketing veteran with 20 years of diverse industry experience, Jessie’s reputation is built on her deep comfort with data, innovation mindset, strategic thinking ability, and belief that Marketing can be a force for good in the world. She is thrilled to be able to unite her beliefs and her skills to solve a personally relevant and societal problem as part of the TAG team.
Currently an independent consultant, Jessie previously served as the head of the Marketing Sciences disciplines for the global RAPP Network, where she was responsible for analytics, data science and business intelligence capabilities. Prior positions at boutique agency THUNDER FACTORY and CRM giant Wunderman spanned analytics, business leadership, strategy and customer experience.
Jessie is a published writer and frequent speaker; marketing that matters, competing on customer experience, and data privacy & consumer trust are some of her favorite topics. Pioneering a digital measurement solution in the early 2000s and being named to the DM News 40 under 40 list in 2012 are some of her proudest accomplishments. Beach volleyball, music, and her messy modern family are some of her most precious passions.
Jessie fuels her brain, feeds her soul, and pays it forward as a long-time volunteer for Lollipop Theater Network and active member of the National Diversity Council, CXPA, and Urban Land Institute. She seeks to make a meaningful and lasting impact in everything she does.